The Benin Epilogue Part I: Africa-Ready for BusinessSome Rights ReservedMediaPost Publications The Internet Vs. Al Ries 06/26/2009

Africa is ready for business; in fact it has been for many, many centuries now. But while the emerging markets outside of Africa are generating tons business investment buzz, Africa has received little attention and has still boasted some of the highest returns imaginable. Come journey....MediaPost Publications The Internet Vs. Al Ries 06/26/2009: "In a trade publication last month, marketing guru Al Ries proudly declared that 'determining the ROI of a marketing program is an expensive exercise with little or no value -- an experienced marketing executive instinctively knows whether a marketing program is working or not.' He countered one CMO's perspective on the value of analytics, by concluding that the practice of marketing 'is not even 1% mathematics.'


With math-bashing marketing hand grenades like this, it's not surprising that the column sparked a healthy response; readers are still submitting comments that wrestle with Ries' assertions."

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